See what a view is really worth — by country, niche, and format.
YouTube doesn't publish its rate card. This calculator reconstructs a realistic estimate from publicly known CPM ranges, then shows roughly how that revenue splits between the creator and YouTube.
Calculate estimated earnings
Enter your viewer country, content niche, format, and monthly views. The calculator applies illustrative CPM data and multipliers to estimate ad revenue and the creator/platform split.
These figures are illustrative estimates built from public CPM ranges and typical revenue-share terms. Real payouts depend on advertiser demand, watch time, audience retention, ad formats served, and channel-specific deals, and can differ substantially from this estimate. Currency conversion uses daily reference rates and is for context only, not a trading or payout rate.
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Where a dollar of ad spend actually goes
For long-form video and live streams in the YouTube Partner Program, the commonly cited split looks like this. Shorts revenue comes from a separate pool and is divided differently.
To the creator
Paid out after YouTube's cut, typically monthly through AdSense, once a channel is in the Partner Program and meets payout thresholds.
To YouTube
Covers platform infrastructure, ad sales, moderation, and — Alphabet's cut of the advertising business overall.
What actually moves your rate
Four factors do most of the work in this estimator. Each is a multiplier applied to a base country CPM.
Frequently asked
How much of YouTube ad revenue do creators actually keep?
For standard long-form videos and live streams in the YouTube Partner Program, creators generally keep around 55% of the ad revenue their content generates, with YouTube keeping the remaining 45%. Shorts use a separate, pooled ad fund with different economics.
Why does CPM vary so much by country?
Advertisers bid more to reach audiences in markets with larger ad budgets and stronger purchasing power — think the US, UK, Canada, and Australia. Markets with smaller digital ad economies typically see lower CPMs, even with the same content.
Do Shorts really pay that much less than long-form videos?
Yes, typically. Shorts revenue is drawn from a pooled fund split across an enormous number of views and creators, so the effective per-view payout is usually a small fraction of a monetized long-form view with mid-roll ads.
What's RPM vs CPM, and which does this calculator use?
CPM is what an advertiser pays per 1,000 ad impressions. RPM is what a creator actually earns per 1,000 total views, after YouTube's cut and accounting for unmonetized views. This calculator estimates an effective CPM, then derives an RPM-like payout using your monetized-views share and the revenue split.
Are these numbers exact?
No. YouTube doesn't publish exact CPM or RPM data, and actual earnings depend on advertiser demand, ad-blocker usage, seasonality, audience retention, ad formats served, and channel-specific arrangements. Treat every figure here as a directional estimate, not a guarantee.